Résumé

To see the abbreviated version of this, click HERE. I do not post my references online as a courtesy to them, but they are available to prospective employers on request. 

SKILLS

- Detail oriented team player

- Exceptional verbal and written communication skills

- Organized, flexible and able to meet deadlines in a fast paced environment

- Photography/Photoshop

- E-mail and newsletter marketing

- Create compelling content for niche readerships, writing blog posts, wall posts, tweets, and other communications that conform to SEO best practices

- Exhibit an insatiable desire to leverage social media activities on Facebook, YouTube, Twitter, and LinkedIn, constantly monitoring new social media trends, opportunities and tools

- Manage the incoming flow of user- and internally-generated content to ensure it conforms to best practices, quality guidelines and overall strategic vision.

- Art Direction

- Copy Writing (editorial content, press releases)

- Page Layout & Web Design

- Interviewing

- Managing Employees

- Meeting deadlines and quick turnarounds within budget

- Creative Problem Solving

- Experienced using Photoshop, QuarkXPress, InDesign, Illustrator, eCampaign, Final Cut Pro, Excel, WordPress, and Broadview scheduling software

 

EXPERIENCE

Online Editorial & Marketing Manager, Mav’rick Entertainment, Englewood, Co. — 2008-Present

MavTV is a US television network targeting men with an irreverent mix of sports, gaming, beautiful women, comedy, and entertainment.

Responsibilities:

• Write blog posts, wall posts, tweets, and other communications, and deliver assets for social media channels. Communication is aimed at males 18-35.

• Manage Daily Program Logs, assigning ad spots and image promos in the broadcast schedule using Broadview software and coordinating very closely with Encompass Digital Media in Atlanta for distribution of the broadcast signal.
Responsible for monitoring the channel for any quality or consistency issues.

• Develop and maintain strategic relationships with external blogs, forums, groups, third party message boards and fan communities (AMA, ARCA, Rad Girls fans, Roller Derby leagues, etc.).

• Develop and implement strategies that expand the visibility of our company and programming, helping create a new content culture.

• Ensure content conforms to SEO best practices and generate analytic reports.

• Leverage social media activities on Facebook, YouTube, Twitter, LinkedIn and other appropriate venues, constantly monitoring new social media trends, opportunities and tools.

• Use Final Cut Pro to re-edit the network’s HD content into viral videos for placement on YouTube, Vimeo, Facebook, etc.

Report directly to the Vice President of Programming to promote the channel’s entertainment properties by networking with talent/producers for social media promotion and writing press releases.

Manage and promote a weekly photo feature to generate interest and attract web traffic from the target demographic.

Supervisor: Rob Stevens, 5655 Lindero Canyon Road, Ste 424, Hollywood, CA 90046

1. 308-0517, rstevens1919@me.com, rstevens@earthlink.net

 

Editor, Savvy Digital Limited, Sydney, Australia — August 2, 2004-May 1, 2008

Transformed a small web start-up into a brand name webzine recognized offline. Positioned Savvy.com as a global lifestyle brand targeting trend-conscious, fashion-forward men and women.

• Created and maintained a centralized schedule for Savvy.com editorial production (interviews, photo shoots, editing, graphics, video).

• Communicated directly with all contributing photographers to make sure all photography was delivered in the appropriate format with clear instructions and proper identification, release forms, etc.

• Maintained database of fashion contacts and stylists.

• Selected models for weekly editorial features and coordinated their travel and accommodations for photo/video shoots.

• Negotiated photo licensing terms and prices with glamour photographers for any photo content not produced in-house, securing rights and permissions for publication of these visual images.

• Conducted 200+ phone or in-person interviews with models and celebrities for the weekly personality features.

• Repackaged published images for approved affiliate partners, revising graphics as needed for mobile, web and print secondary usage.
• Identified and developed branded product merchandising opportunities and cross-promotional partnerships.

• Enforced brand copyright and worked with legal to protect original content against web piracy and counterfeiting issues.

• Copy-edited a staff writer, sex columnist, fashion expert, and other contributors.

• Promoted and administered an online beauty competition involving hundreds of submissions and thousands of voters.

Manager: Dennis Ward, 902 Central Avenue Ste 201, Tracy, CA 95376
(888) 293-9539

 

Photographer/Owner, Stiefel Creative Images, Fort Payne, Alabama — 1990-Present

I license images to Photo Editors, Art Buyers and Creative Directors for usage on major features, covers, posters, advertising imagery, packaging, branding, and digital media. Also offer a full range of creative services to clients, including Social Media Marketing, Photography, Copywriting, Public Relations, SEO, and Web Design Consulting. We help companies establish their brand and create positive buzz with compelling content and consistent, established marketing strategies.

 

Associate Editor, The Sand Mountain Reporter, Albertville, Alabama — June 3, 2002-July 30, 2004

• Interviewed, trained, motivated and supervised four full-time reporters.

• Worked closely with the advertising, graphics, and printing press departments to plan and implement various aspects of newspaper production, as well as supplemental print jobs and special editions.

• Used QuarkXPress to paginate the front and select inside pages of each edition.

• Successfully arranged a content partnership between the newspaper and a regional television station for cross-promotional benefits and cost savings realized by both organizations.

• Worked closely with police departments and public officials to inform the public.

• Translated print content effectively onto the Web.

Represented the company within the community by joining service organizations and giving speeches.

Left this position to work for Savvy Digital Limited.

Supervisor: Cliff Clements, 1603 Progress Drive, Albertville, AL 35950

 

Reporter/Photographer, The Times-Journal, Fort Payne, Alabama — 1990-1993, May 30, 1997-May 30, 2002

• Covered schools, city government and business beats.
  • Paginated the front and inside pages, as well as special editions.
  • Took publishable photographs with film and digital cameras.
  • Served as interim managing editor on three occasions and worked successfully with four different publishers.
  • Received awards from the Alabama Press Association for spot news reporting, in-depth reporting and photography.
  Left this position initially in 1993 to run my photography studio full-time. I was asked by the publisher to return in 1997 and left again six years later to move laterally within the same company and work for The Sand Mountain Reporter.

Supervisor: JD Davidson, 811 Greenhill Blvd NW, Fort Payne, AL 35968-1604

 

EDUCATION

Auburn University, Auburn, Alabama — B.A. in Mass Communications, December 19, 1989.

Fort Payne High School — General Studies, Graduated May 30, 1986.

 

ACTIVITIES

Past President of the Fort Payne Jaycees, chairperson for Haunted House fundraising projects, Adopt-a-Mile chairperson.

Co-Founder and Past President of the Fort Payne Artists Guild, a cooperative of visual artists.

Entrepreneur: Started a photography business and co-created a webzine called MensClick.com, which was purchased by Savvy Digital Limited in 2004.

Teach Community Education courses on Photography, as well as workshops on Adobe Photoshop and Social Media Marketing techniques for photographers.

Experienced working as a graphic artist for Richards & Southern designing novelty T-shirts.